Hyundai has announced the launch of a new stand alone brand, known as Ioniq, which will be dedicated to electric vehicles. The Ioniq brand has plans to bring three all-electric vehicles to market over the next four years, as part of Hyundai’s strategy of selling 1 million electric vehicles by 2025 allowing the brand to grasp a 10% market share of the industry.
Under the Ioniq brand, Hyundai will introduce three new dedicated models over the coming four years, which follow models such as the mightily impressive Kona Electric which we drove just earlier this year.
The Ioniq brand, which joins Genesis as Hyundai’s other independent brand, is a direct assault on the fast growing electric vehicle market designed to boost Hyundai’s status as a viable maker of electric cars. Hyundai aims to appeal to buyers by combining features such as ultra-fast charging, roomy interiors, large batteries and everyday usability to offer affordable and genuinely viable electric vehicles.
Ioniq plans to launch a range of numerically named models, with the even numbers used for sedans and the odd numbers for SUVs. Expect the first new model, the 5, to launch in early 2021. In 2022, Ioniq will launch the 6 large sedan, followed by the 7, a large SUV in early 2024.
Hyundai plans to be the world’s third largest manufacturer of electric vehicles by 2025, recently announcing that it aims to sell one million of the type, making Hyundai a leader in electric vehicle technology and sales.
In Australia, it’s clear that Hyundai is committed to a future of clean mobility, offering more electric vehicles in its lineup than any other brand apart from Tesla. Expect the Ioniq brand to feature more and more over the coming months and years.
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