Toyota Australia has announced local pricing for the 2021 Toyota Yaris GR, which will be available from $39,950 driveaway. To be offered for the first 1,000 customers only, the special introductory price is an ‘investment in the future of the GR brand in Australia’ according to Toyota.
Toyota Australia’s Vice President Sales and Marketing Sean Hanley said pre-sales will start next week with the sub-$40,000 on-road price expected to make GR Yaris the most affordable pure performance car on the market.
“This substantial local financial commitment for the first 1,000 vehicles will advance our budding GR brand, accelerate the acceptance of GR Yaris on Australian roads and convert enthusiast customers into brand advocates,” Mr Hanley said.
“It is a smart local investment that will ignite the market with an attainable pure-bred sports car that would otherwise carry a recommended retail price of $49,500.
Toyota says the $49,500 price will be applied to Yaris GRs sold after the first 1,000-unit batch, though this will likely take some time thanks to production constraints.
Featuring an all-new 200kW/370Nm 1.6-litre turbocharged three-cylinder petrol engine, a new all-wheel drive system and a six-speed manual, the 2021 Toyota Yaris GR is capable of a 5.2 second 0-100km/h sprint and a top speed of 250km/h.
Standard equipment on all Yaris GR models will be an eight-speaker JBL sound system, Apple CarPlay and Android Auto, keyless entry and start, climate control, suede and leather sports seats, sports pedals, a rear spoiler and Toyota’s Safety Sense umbrella, which includes kit such as auto emergency braking, lane keep assist and auto high beam.
Toyota has also confirmed that a 250-unit limited edition Rallye will be offered in 2021 with front and rear limited-slip differentials, 18-inch alloy wheels with Michelin Pilot Sport 4S tyres and red brake callipers.
Unlike the regular Yaris, which just went on sale, the 2020 Toyota Yaris GR is a bespoke three-door hatchback, with a carbon fibre roof and aluminium doors, bonnet and bootlid to save weight. Performance brakes are 356mm x 28mm ventilated front discs with four-pot calipers and 297mm x 18mm ventilated rear discs with two-pot calipers.
While the 2021 Toyota Yaris GR is sized like rivals such as the Ford Fiesta ST and Volkswagen Polo GTI, its performance puts it against more expensive cars such as the Honda Civic Type R, Renault Megane RS and Volkswagen Golf R.
The 2021 Toyota Yaris GR will go on sale in Australia in November when full specs and pricing will be announced – orders start on September 23rd, however.